Beyeler
Bijouterie und Goldschmiedeatelier
A conversation with George Bamford-Replica Breitling Chronomat Watches
2017 has been a year of significant change for you and BWD. Please tell me about that.
I guess I could say it's been a pivotal moment in my career. Yes, I've become a bit of an officer on the bespoke side, but more than that, I'm now embraced by the industry and that feels cool. People are starting to realise that personalisation will eventually go hand in hand with luxury brands; this is already happening in the Replica Breitling Chronomat Watches
automotive industry, from Rolls Royce and Ferrari to Land Rover. And, as history has shown, the car industry leads the rest of the luxury industry. A few years ago, people said that luxury was dead, that it was about bespoke, but the truth is that they must now go hand in hand. It is not a buzzword. If you don't do personalisation then you are not luxury. Cartier and Jaeger-LeCoultre have been tackling this for years, but now other brands are catching up. Just as with tailors like Huntsman, the same will be true of watches; we will have the equivalent of off-the-shelf, made-to-measure and fully customised watches.
Just because we are now working directly with LVMH doesn't mean that the spirit of BWD has been diluted. A few months ago, you asked me if I was still punk. Well, just take a look at our Instagram page and you'll see that we're still doing wild things and still pushing the boundaries. But I really believe that we're better off fake Breitling Chronomat Watches
working within the industry rather than outside. The availability of parts and services is the number one advantage, plus I know what they will bring, so I can prepare and work from phase one.
So, is it good to live legally?
I've been doing it for 14 years now and I don't want to be out in the cold anymore. The art of personalisation has to grow up and I predict that within five years every brand will have a bespoke service. It's developing my future. I saw the writing on the wall and I asked myself: “Do you want to help or do you want to be the one Chopard Replica Watches
who digs the walls? ”I have started to look back and this is not the way I like to do things – I want to always move forward. In the world I live in, everyone is copying each other and it's become a form of bastardisation. I knew things had to change.
Is LVMH the right group for BWD to work with?
We are working with some of the best companies right now. the people at TAG Heuer make me literally exclaim: “WOW!” and Zenith has a dynamic new team, led by an amazing person. When I sit in meetings with these people, it's like I'm sitting with my idols, my pals, only now they're giving me advice and listening to me. I'm being accepted by them in a way I've never been before. Other brands have come to us to talk about what BWD can do for them— last year we even received Christmas cards from many brands, which we hadn't done before.